Client: Martin Williams, for Syngenta. 2006. Special 25th-anniversary promotion poster. An exceptionally complex project in both Photoshop and InDesign.   I first refined the body type (1), spacing it and making the typographic “color” as even as possible, so that the type would be legible while the bootprint would still stand out distinctly from the type. The type was sent out to a special-effects studio, where it was stereotyped and “debossed” on art paper (2). The remainder of the work was done on a Photoshop file made from a photo of the paper art. I applied color to the product names in the text and to the Syngenta logo, and a light grey to the rest of the text for better contrast. Working from a photo of a bootprint selected by the designer (3), I created a layer mask to select the type to be darkened for the bootprint, modifying the outlines to be as clear as possible at the coarse “resolution” entailed by the type-as-pixels effect (4). The original Seed Treatment icon (5) had to be changed after the paper art was shot, and, working from a flat Illustrator file of the new icon, I created a 3-D “debossed” version. I also did other work to the file, to even the background paper color, and adjust the hues applied to the type. The result was a multilayered file over half a gigabyte in size, even after the preliminary working layers had been removed (6).