KENNETH DEZHNEV - DEZHNEV & CO., INC. - Graphic Communications Consulting



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EXPERIENCE
HOW I WORK




By exercising a UNIQUE COMBINATION OF EXPERIENCE AND SKILLS.

To be specific, a professional background in editorial work, typography, graphics, digital production, production management, and printing, and solid experience in nearly every specialty in graphic communications, from advertising to scholarly books by way of financial, packaging, corporate identity, pharmaceutical, and many other types of work. All this performed in environments ranging from specialized production houses and printers to ad agencies and design studios, publishers, and large corporations. (How did I get a background like that? See the professional biography, in the Experience section.) Add to that: trained analytical ability, highly-developed communications skills, and thorough professionalism, which have enabled me to develop a flexible and organized manner of working that is adaptable to every specialty and environment.

With that kind of experience, I don’t always work quite the way other graphic communications professionals do. But my clients find the surprise a pleasant one. Because, . . .

With that background to draw on,
I am accustomed to EXCEEDING EXPECTATIONS

in a wide variety of environments and projects, with a minimum of breaking in, as a production designer or as a consultant on typography, graphics, editorial matters, or special projects.

And that includes projects in HIGH STAKES environments

such as financial work, where every word and number is scrutinized by lawyers, accountants, and government agencies; advertising, where mistakes get expensive nationwide exposure; technical communications, where small errors can be explosive; and medical communications, where, as Mark Twain said, “you can die of a misprint.”

And I do it SMOOTHLY AND EFFICIENTLY.

I don’t believe extraordinary results can only be attained at the cost of endless do-overs, of leaving “the details” for someone else and some other time, of putting out fires with money. On the contrary, people who achieve truly extraordinary results are the ones who know how do it right the first time. That’s more often said than done. Much more often. It requires putting everything in place at the beginning, including “the details.” That requires actually knowing the details, so you can anticipate from the first the aesthetic, technical, organizational, and production ramifications of every job. And that requires a breadth of experience that very few individuals have and very few organizations can integrate successfully.

With the right knowledge, a little extra time invested up front can save re-designs, last-minute revisions while the presses are waiting, re-printing a job, re-running an ad. Avoiding those things saves big money. And I’ve had several clients tell me I’ve saved something else as well—something they consider beyond price.

EXPERIENCE IS WHAT COUNTS.

This website is meant to introduce you to my experience, suggest that there aren’t many who can match it, and that therefore I may well be the person you should try for the next project you have in my line. I invite you to look back on your experience with other firms and individuals that offer communications services, compare that to the experience and working principles described in this site, and think about what your experience working with me might be.




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